7 of 21A3Ready for you and Nick to OK
Scoreboard
One of the 7 to run first
Updated Thursday 22 October. What changed:
- New order, most popular ingredient first (Mike's order, 22 October): NMN, then sulforaphane, then spermidine. The opening's big orange ingredient name (it changes from one to the next), the three scoreboards (NMN-99, then BROQ, then SPMD-99) and the packs on the last two slides all follow it.
- SPMD-99's scoreboard now shows only our own numbers: 21.9 mg found by the independent lab, against 20 mg on our label. The top competitor's row is gone from it, because of Mike's rule of 22 October on comparisons: (1) never state a competitor's amount when it is within 20% of ours, as spermidine's is, and (2) never put two comparison claims on screen at once. The line under the scoreboard stays word for word: "SPMD-99 contains more spermidine than all of the other top 5 selling brands."
- NMN-99 and BROQ: the line under each scoreboard now makes one comparison instead of two (part 2 of the same rule). Cut: NMN-99's "and 26% more than the best of them" and BROQ's "and 56% more than the best of them". The lines now read "More than double the NMN per serving of 4 of the 5 top competitors tested." and "More than double the sulforaphane per serving of 18 of the 20 other brands tested." Their scoreboards are unchanged: each top competitor is more than 20% below us, so part 1 doesn't remove it (see the question below).
- The shorter lines make the video 32.6 seconds (was 34.6). Same two music tracks, retimed to fit.
- New: the video's six slides plus the price card as seven still images, each set with its post caption and alt text written. Instagram and Facebook carousel (4:5): MARKETING AREAS/VIDEOS/VIDEO FILES/ORGANIC/WORK IN PROGRESS/A3-scoreboard-v208-organic-slides/. TikTok photo slideshow (9:16): MARKETING AREAS/VIDEOS/VIDEO FILES/TIKTOK/WORK IN PROGRESS/A3-scoreboard-v208-tiktok-slides/.
Unchanged: the lab opening, the closing slide saying an independent lab tested every product (ours and every competitor's), the price card and the guarantee.
Style: Opens in a lab at night; the lab results are on a stadium LED scoreboard with amber dot-matrix digits
- Product
- BROQ Sulforaphane, NMN-99, SPMD-99 Spermidine
- Length
- 33 seconds
- Slideshow posts on TikTok
- Fri 23 Oct, 11am
- Music (Meta only)
- “A Strange Feeling” by Michael Ramir C.
- Music (TikTok version)
- “bouncy soul” by DesiFreeMusic, free from Pixabay
Question for youNMN-99 and BROQ scoreboards: keep the competitor's row? Each board shows our lab result and the top competitor's (NMN-99: ours 1,139.6 mg, the top competitor 905.0 mg; BROQ: ours 25 mg, the top competitor 16 mg, against the 50 mg on its label), and the line under it says "More than double" for 4 of the 5 NMN brands, or 18 of the 20 sulforaphane brands. Two of the four Claude reviewers think a viewer may compare the two numbers on the board, see ours isn't double, and think the line is wrong; the two reviewers watching as first-time customers read it correctly. A) Show only our own result on both boards, like SPMD-99's (recommended: no number on screen seems to contradict the line, and all three boards match). It also removes both "THEIR LABEL" rows (BROQ's competitor: label 50 mg, lab found 16; NMN-99's: label 1,000 mg, lab found 905), the only places the video shows a competitor falling short of its label, as the second slide promises ("Most don't deliver what's on the label. Ours do."). B) Keep the boards as they are. C) Keep them, and rename the competitor's row from RUNNER-UP to CLOSEST, so it reads as the one brand nearest to us, not the typical brand the "More than double" line is about.
