← Back to the brief Updated Thursday 22 October 2026, 3:23pm Pacific

Money that's built and waiting

Money we've already built or decided, biggest and soonest first

Wrapped gift boxes lined up on a shelf.

Found by Claude in the last few weeks' work, with Claude's best guesses. “Sales” is what customers pay.

What they could bring in, soonest first

Next 2 weeks, to Tue 3 NovAbout $12,700 after card fees (likely $5,800 to $25,400)

The emails in Cash this week, after card fees, expected but not money in hand. All are decided.
Today's 20 emails went out at 10am, in each reader's own time (see them ↗).
The offers:

  • 12 more months of BROQ for the price of 6, for 47 customers a year into a 24-month plan.
    $1,900 if 1 in 15 say yes, with the 5pm email, plus about $750 from 74 more customers, Wed 28 Oct to Sun 1 Nov.
  • Annual renewals with an extra $100 off, for the 25 customers whose yearly plans are ending: $3,000 if 5 renew by Wed 28 Oct.
  • 12 more months of BROQ for $512, for annual customers whose plans end after 2026: $2,300 if 1 in 12 say yes.
  • An extra $150 off a new 12-month BROQ plan, Thu 22 to Wed 28 Oct, for 75 customers whose prepaid plan ran out: about $1,500 if 2 or 3 buy.
    Decided; its emails went out at 10am today.
  • A $250 Opus gift card for $200, emailed Wed 28 Oct: about $1,200.
  • Pay for 12 months, get 14, for Founding Members who got SPMD-99 and NMN-99 free: about $980.
  • Nine smaller sets of emails: about $1,100 together.
By mid-November$15,500 (solid) to $25,300 (with the striped part)

This week's emails: about $13,100 by Tue 17 Nov after card fees ($13,400 on the front page, which adds two warm-up emails).

Plus the weekly note and second-product emails from the front page: $2,400 to $12,200 in sales by Sat 14 Nov.

Black Friday bundle sale, through Thu 31 Dec$28,000 (solid) to $59,900 (with the striped part) more in sales

The Black Friday and Green Monday bundle sale alone, on top of the mid-November money above (which includes the 2 weeks). It includes the front page's Black Friday sale emails.

Already on the brief's front page

This week's offers: 12 more months for the price of 6, annual renewals with an extra $100 off, and 12 more months for $512.

See them in Cash this week ›

The email: Save $456: 12 more months of BROQ for the price of 6 The email: Get $100 off if you renew your BROQ subscription now The email: Get $200 off 12 more months of BROQ

Weekly emails, keeping more subscribers, second-product emails, the guidebook pop-ups, refill and win-back emails, and Nick's note to 9 BROQ customers. See them on the front page ›

New money, biggest first

An open gift box and a shopping bag among autumn leaves.

A Black Friday and Green Monday bundle sale, with a free SPMD-99

Buy a BROQ or NMN-99 bundle, get a free SPMD-99: 27 Nov to 1 Dec (top customers from 24 Nov) and 14 Dec.

Website, Meta, email, Amazon and TikTok Shop.

$28,000 to $59,900 more in sales by 31 Dec than without the sale. Left after costs: anywhere from $900 lost to $12,700 left.

Last day to sign up for Amazon's Black Friday deal (BROQ 15% off): Tue 20 Oct. TikTok Shop's: Wed 21 Oct.

After costs, Amazon's runs $1,400 lost to $100 left, TikTok Shop's $140 to $1,250 lost, but both keep BROQ in front of shoppers.

What starts it: your and Nick's OK on the Black Friday plan ↗

A year-end email sale, about 21 to 31 December

$4,000 to $8,000 in sales, all in the last week of December.

Last year's brought in $16,420; this one leads with NMN-99 and SPMD-99. What starts it: a yes by Mon 7 Dec.

BROQ and SPMD-99 sold together on TikTok Shop

Too early to put a figure on it; we'd know after its first month.

Bigger first orders, like our website's buy 2 BROQ, get a free SPMD-99. What starts it: a yes.

A better “top 5 supplements” ad page

Rework it so as many of its visitors buy as on our other ad pages.

It gets about a third of social visits to our 12 main ad pages, but only 0.5% of them buy, against about 1.2% on the others.

About 3 more buyers and $350 more in sales a week (Claude's daily ad page report): about $3,150 by 31 Dec, plus their monthly subscription orders.

What starts it: a yes.

Smaller ones

  • Welcome texts: about $300 a month in sales, once our new text number is ready.
  • Google Shopping test: two weeks of BROQ ads at about $20 a day, once Google is set up.
    Expected: about 8 orders, about $581 in sales, about what the ads cost, before the buyers' later monthly orders.
  • BROQ's TikTok Shop price went from $49.72 to $59.28 by Sun 18 Oct: $29.74 left per order before ad costs, up from $19.93.

Protecting money we already count on

A page showing what our ads have done, ready the week of 2 November

Stan, who finances our stock, lets us pay half of each Monday's bill now and the rest, plus 10%, six weeks later. We spend the half we keep on ads.

A short page showing what that ad money earned helps keep it going.

Claude's 12-week bank forecast assumes this carries on for six months.

If it stopped after three weeks, the bank would have about $4,650 less by 14 Nov, $23,200 less by 8 Dec and $25,500 less by 31 Dec.

Built, waiting on an OK

Decided, not built yet: HSA and FSA payment, and a weekly long video.