Unboxing videos that worked

YouTubeSupplements

, 95.8K subscribers

Posted 12 Sep 2025 (13 months ago)

Product: Evinal 400 vitamin E capsules (strip of 10), opened by a pharmacy-shop channel

YouTube numbers as of Thu 22 Oct, 12:04pm Pacific

Views: 22M
Likes: 55.1K
Comments: 193

The video's title:

What works: No talking, music only: close-up hands cut open the strip, show the label, then one capsule in the palm. 9 seconds.

Length: 9 seconds

YouTubeSupplements

, 65.7K subscribers

Posted 31 Jul 2025 (15 months ago)

Product: Isorich Avvatar whey protein tub

YouTube numbers as of Thu 22 Oct, 11:49am Pacific

Views: 3.5M
Likes: 40.7K
Comments: 158

The video's title:

What works: One man at a desk, tub already in frame, pries the lid, shows the powder inside and shakes a scoop into a shaker; 22 seconds, no cuts away from the product.

Length: 22 seconds

YouTubeSupplementsMade by the brand

, 7,230 subscribers

Posted 4 Feb 2026

Product: Swanson Vitamins: a mailer box of everyday vitamins and trending wellness products (Super Enzyme, vitamin C, others)

YouTube numbers as of Thu 22 Oct, 11:49am Pacific

Views: 3.5M
Likes: 520
Comments: 21

First words spoken:

What works: Kitchen counter, a woman opens a branded Swanson shipping box in the first second and lifts out bottles; the hook is the problem the box solves (10 tabs, one order); big green on-screen captions; 34 seconds.

Length: 34 seconds

TikTokSupplementsMade by the brand

, 225K followers

Posted 17 Jul 2026

Product: MuscleTech PR box (protein, EAA, pre-workout, creatine, peptide)

TikTok numbers as of Thu 22 Oct, 12:03pm Pacific

Views: 3.2M
Likes: 12K
Comments: 110
Shares: 278
Saves: 1,275

Sales from this video, from posting to Thu 22 Oct

Units sold: 962
Sales in dollars: $36,229

Source: FastMoss, a service that tracks TikTok Shop sales of every product linked to this video.

First words spoken:

What works: The brand's own video: an athlete opens its PR box at home and names each product with what it does. Opens on a personal moment (just home from the road), not a pitch.

Length: 1 minute 6 seconds

YouTubeSupplements

, 65.7K subscribers

Posted 17 Jan 2026

Product: Super You Pro fermented yeast protein (bag)

YouTube numbers as of Thu 22 Oct, 11:49am Pacific

Views: 2.2M
Likes: 20.8K
Comments: 91

The video's title:

What works: Same creator in a lit gaming-chair setup tears open the bag, reacts to the contents and mixes a shake; 21 seconds.

Length: 21 seconds

YouTubeWellness

, 164K subscribers

Posted 14 May 2025 (17 months ago)

Product: WHOOP Peak wearable (WHOOP 5.0 band, power pack, SuperKnit band)

YouTube numbers as of Thu 22 Oct, 12:04pm Pacific

Views: 1.3M
Likes: 6,603
Comments: 30

First words spoken:

What works: Product on a plain surface, voice-over lists what is in the box, then shows putting the band on the wrist and charging; 19 seconds.

Length: 19 seconds

TikTokWellnessMade by the brand

, 13.6K followers

Posted 10 May 2026

Product: Organic India wellness products (moringa)

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 169K
Likes: 146
Comments: 2
Shares: 7
Saves: 33

Sales from this video, from posting to Thu 22 Oct

Units sold: 12
Sales in dollars: $294

Source: FastMoss, a service that tracks TikTok Shop sales of every product linked to this video.

From the caption:

What works: The brand's own account: a 24-second unboxing with a plain caption. 169,400 views on a 13,600-follower account.

Length: 24 seconds

TikTokSupplements

, 68.7K followers

Posted 18 Dec 2024 (22 months ago)

Product: USN supplement unboxing (creatine and more)

TikTok numbers as of Thu 22 Oct, 12:03pm Pacific

Views: 168K
Likes: 14.9K
Comments: 208
Shares: 185
Saves: 570

From the caption:

What works: A plain supplement unboxing: 14,900 likes on 167,800 views, a high like rate.

Length: 1 minute 18 seconds

TikTokWatch on TikTok

TikTokWellness

, 39.3K followers

Posted 23 Jun 2026

Product: Kind Patches Happy Bundle (UK)

FastMoss numbers as of Thu 22 Oct, 11:30am Pacific

Views: 154K
Likes: 1,873
Comments: 42
Shares: 1,066
Saves: 747

Sales from this video, from posting to Thu 22 Oct

Units sold: 95
Sales in UK pounds: £2,493

Source: FastMoss, a service that tracks TikTok Shop sales of every product linked to this video.

What works: A UK unboxing of a Kind Patches bundle, 86 seconds. 1,066 shares on 154,200 views is a lot of shares for its size.

Length: 1 minute 26 seconds

Where the numbers come from: FastMoss, a service that tracks TikTok videos. TikTok's own page for this video couldn't be read.

TikTokSupplementsMarked as an ad on TikTok

, 1,687 followers

Posted 30 Jul 2026

Product: ProMatrix protein powder, 5 lb tub (Philippines)

TikTok numbers as of Thu 22 Oct, 12:03pm Pacific

Views: 49.1K
Likes: 216
Comments: 29
Shares: 53
Saves: 57

First words spoken:

What works: Opens on the tub size and scoop count, says "Let's unbox it", shows the sealed packaging, then says how long a tub lasts (about 2 months). A small result (49,100 views) but a clean example of the format.

Length: 46 seconds

Hauls and first tries: someone shows what they just bought or got

TikTokSupplementsMarked as an ad on TikTok

, 92.9K followers

Posted 25 Jun 2026

Product: Walmart supplement haul (omega-3, D3, magnesium glycinate, probiotic)

TikTok numbers as of Thu 22 Oct, 12:03pm Pacific

Views: 6.2M
Likes: 767K
Comments: 1,762
Shares: 49K
Saves: 466K

Words on screen at the start:

What works: A Walmart haul, not a box opening, but the same format: the caption promises a whole supplement stack for under $35, and 466,428 people saved it.

Length: 1 minute 13 seconds

TikTokSupplements

, 51.6K followers

Posted 9 Jun 2025 (16 months ago)

Product: Supplement stack haul (many products)

TikTok numbers as of Thu 22 Oct, 12:03pm Pacific

Views: 1.6M
Likes: 174K
Comments: 579
Shares: 6,073
Saves: 85.1K

Words on screen at the start:

What works: The on-screen line promises a complete list, and 85,101 people saved it to shop from later. A haul rather than a box opening.

Length: 2 minutes 23 seconds

TikTokSupplements

, 706K followers

Posted 20 Apr 2026

Product: Wellness supplement haul (moringa, chlorophyll, glutamine, magnesium and more)

TikTok numbers as of Thu 22 Oct, 12:03pm Pacific

Views: 304K
Likes: 20.7K
Comments: 141
Shares: 1,157
Saves: 12.7K

First words spoken:

What works: A clear promise in the first 3.5 seconds, then why to trust her (a skin specialist who lost 40 pounds), then one benefit per product. Over 4 minutes long and still 303,900 views.

Length: 4 minutes 18 seconds

TikTokSupplementsMarked as an ad on TikTok

, 250K followers

Posted 5 Jun 2026

Product: iHerb supplement haul (gut health)

TikTok numbers as of Thu 22 Oct, 12:03pm Pacific

Views: 125K
Likes: 473
Comments: 29
Shares: 32
Saves: 245

From the caption:

What works: A gut-health creator with 249,800 followers shows what she bought at iHerb, which her caption calls her go-to place for supplements. 2 minutes 12 seconds.

Length: 2 minutes 12 seconds

TikTokWellnessMarked as an ad on TikTok

, 889K followers

Posted 17 Jun 2026

Product: TRIP magnesium and lion's mane sparkling drinks (UK)

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 95.3K
Likes: 4,480
Comments: 65
Shares: 27
Saves: 117

Sales from this video, from posting to Thu 22 Oct

Units sold: 188
Sales in UK pounds: £4,659

Source: FastMoss, a service that tracks TikTok Shop sales of every product linked to this video.

From the caption:

What works: Opens by comparing a new drink to one everyone knows (Fanta lemon). 2 minutes 52 seconds.

Length: 2 minutes 52 seconds

TikTokSupplements

, 19.2K followers

Posted 7 Sep 2026

Product: Whole Foods supplement picks (collagen, turmeric, creatine HCL, calming gummies)

TikTok numbers as of Thu 22 Oct, 12:03pm Pacific

Views: 90.6K
Likes: 8,517
Comments: 36
Shares: 507
Saves: 4,716

First words spoken:

What works: Opens with urgency (a sale ending 8 Sept), names each product with what it does for skin, stress or sleep, and ends by telling viewers to go try them.

Length: 3 minutes 15 seconds

TikTokSupplements

, 109K followers

Posted 18 Nov 2025

Product: iHerb haul (supplements, skin)

TikTok numbers as of Thu 22 Oct, 12:03pm Pacific

Views: 79.2K
Likes: 1,406
Comments: 92
Shares: 58
Saves: 465

From the caption:

What works: Excitement up front: the caption calls it her biggest iHerb haul. 83 seconds.

Length: 1 minute 23 seconds

TikTokSupplements

, 250K followers

Posted 6 Jan 2026

Product: Supplement haul (propolis and foundational supplements)

TikTok numbers as of Thu 22 Oct, 12:03pm Pacific

Views: 33.4K
Likes: 2,649
Comments: 40
Shares: 129
Saves: 1,642

Words on screen at the start:

What works: On-screen text opens the video, then she says what each supplement does. A smaller result: 33,400 views, 2,649 likes.

Length: 2 minutes 49 seconds

Other categories we could copy from

Beauty

YouTubeBeauty

, 1.9M subscribers

Posted 5 Jun 2024 (2 years ago)

Product: TIRTIR Korean makeup PR box (large vanity set with lipsticks and lip liners)

YouTube numbers as of Thu 22 Oct, 11:49am Pacific

Views: 16.9M
Likes: 385K
Comments: 1,154

First words spoken:

What works: A mother and daughter open a very large box on camera and react out loud as each layer comes out, ending with a full vanity; 60 seconds, ta-da counted down before each reveal.

Length: 1 minute

YouTubeBeauty

, 2M subscribers

Posted 30 Jul 2025 (15 months ago)

Product: Rhode limited-edition lip product and phone case from Rhode's Limitini drop

YouTube numbers as of Thu 22 Oct, 12:04pm Pacific

Views: 8.4M
Likes: 160K
Comments: 1,547

The video's title:

What works: A girl unboxes a product she bought with her own allowance, her mom beside her and a drum roll before each reveal: the postcard, then tattoos, then the phone case. 100 seconds.

Length: 1 minute 40 seconds

InstagramBeauty

, 195K followers

Posted 12 Jun 2026

Product: KIKO Milano PR package (eyeshadow sticks and lip pencils)

Instagram numbers as of Thu 22 Oct, 12:01pm Pacific

Views: 5.7M
Likes: 472K
Comments: 2,188

From the caption:

What works: Hands-only close-up of pencils laid out on KIKO paperwork, first frame is the product itself; 26 seconds.

Length: 26 seconds

Where the numbers come from: Views come from Instagram's public #prpackage page (the reel's own page shows an older, lower count). Likes and comments come from the reel's own page.

InstagramBeauty

, 2M followers

Posted 3 Sep 2026

Product: PR unboxing haul of Plum, Huda Beauty and other brands

Instagram numbers as of Thu 22 Oct, 12:18pm Pacific

Views: 3.4M
Likes: 81.8K
Comments: 1,155

From the caption:

What works: A woman in a blue dress sits beside a stack of brand boxes and opens them one by one; 191 seconds.

Length: 3 minutes 11 seconds

Where the numbers come from: Views come from Instagram's public #unboxings page (the reel's own page shows an older, lower count). Likes and comments come from the reel's own page.

InstagramBeauty

, 568K followers

Posted 24 Jul 2026

Product: Huda Beauty PR gift: the Frost Slush and Swirl cream machine set with Nutricook

Instagram numbers as of Thu 22 Oct, 12:01pm Pacific

Views: 3.3M
Likes: 180K
Comments: 683

Words on screen at the start:

What works: Kitchen, a woman stands beside the giant pink machine box with big on-screen words; she opens it and makes the product on camera; 60 seconds.

Length: 1 minute

Where the numbers come from: Views come from Instagram's public #prpackage page (the reel's own page shows an older, lower count). Likes and comments come from the reel's own page.

TikTokBeautyMarked as an ad on TikTok

, 52.8K followers

Posted 2 Jul 2026

Product: Bratz makeup line

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 3.1M
Likes: 65.8K
Comments: 445
Shares: 2,883
Saves: 8,740

Sales from this video, from posting to Thu 22 Oct

Units sold: 2,392
Sales in dollars: $83,584

Source: FastMoss, a service that tracks TikTok Shop sales of every product linked to this video.

From the caption:

What works: A scarcity hook ("before it's gone forever") over an 83-second unboxing. 3.1M views and $83,584 in sales, the most of the beauty videos here.

Length: 1 minute 23 seconds

TikTokBeautyMarked as an ad on TikTok

, 13.7K followers

Posted 7 Jun 2026

Product: Morphe eyeshadow palettes (PR)

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 2.8M
Likes: 48.2K
Comments: 189
Shares: 1,292
Saves: 4,275

Sales from this video, from posting to Thu 22 Oct

Units sold: 182
Sales in dollars: $3,638

Source: FastMoss, a service that tracks TikTok Shop sales of every product linked to this video.

From the caption:

What works: Reaction first, product second, in 23 seconds. 2.8M views.

Length: 23 seconds

Skincare

TikTokSkincareMarked as an ad on TikTok

, 32.9K followers

Posted 1 May 2026

Product: Olay PR box

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 32.3M
Likes: 18.2K
Comments: 46
Shares: 410
Saves: 1,841

From the caption:

What works: Playful: the creator's visitor, "Mrs. Right", opens her first PR box from a major brand. 87 seconds, 32.3M views.

Length: 1 minute 27 seconds

YouTubeSkincare

, 255K subscribers

Posted 20 Aug 2023 (3 years ago)

Product: Drunk Elephant PR package (Polypeptide cream, hydration serum, Glow Drops, and a speaker)

YouTube numbers as of Thu 22 Oct, 11:49am Pacific

Views: 7.3M
Likes: 190K

First words spoken:

What works: Two sisters open it together; the hook says whose it is and why; each product is named as it comes out, and the last box at the bottom holds a surprise speaker; 46 seconds.

Length: 46 seconds

InstagramSkincare

, 5,008 followers

Posted 22 Apr 2026

Product: EOS mist collection won at an EOS event

Instagram numbers as of Thu 22 Oct, 12:01pm Pacific

Views: 2.5M
Likes: 132K
Comments: 61

Words on screen at the start:

What works: Outdoor brand event, the product bottle on a pedestal in the first frame under a one-line on-screen hook; 21 seconds.

Length: 21 seconds

Where the numbers come from: Views come from Instagram's public #prunboxing page (the reel's own page shows an older, lower count). Likes and comments come from the reel's own page.

InstagramSkincare

, 181K followers

Posted 29 Mar 2026

Product: Aqualogica PR bag (tumbler, folder, 3 sunscreens including Glow Plus SPF)

Instagram numbers as of Thu 22 Oct, 12:01pm Pacific

Views: 1.7M
Likes: 7,921
Comments: 316

From the caption:

What works: Talking-head in a polka-dot top, opens a PR bag and tries the sunscreen on her face; one-word on-screen reaction; 52 seconds.

Length: 52 seconds

Where the numbers come from: Views come from Instagram's public #prunboxing page (the reel's own page shows an older, lower count). Likes and comments come from the reel's own page.

Food and drink

YouTubeWatch on YouTube

YouTubeFood and drink

, 261K subscribers

Posted 25 Sep 2026

Product: Nutella and Go dip-and-breadstick cup

YouTube numbers as of Thu 22 Oct, 11:49am Pacific

Views: 7.3M
Comments: 214

Words on screen at the start:

What works: Close-up hands only on a dark table, pink nails, no talk, a title bar on screen the whole time; the chocolate lid is cracked and a breadstick is dipped within the first 3 seconds; 13 seconds.

Length: 13 seconds

Gadgets

TikTokGadgetsMarked as an ad on TikTok

, 8,304 followers

Posted 10 Aug 2026

Product: Nothing phone (pink)

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 7.6M
Likes: 717K
Comments: 3,711
Shares: 11.3K
Saves: 38.9K

Sales from this video, from posting to Thu 22 Oct

Units sold: 3
Sales in dollars: $1,557

Source: FastMoss, a service that tracks TikTok Shop sales of every product linked to this video.

From the caption:

What works: A long phone unboxing (4 minutes 44 seconds) that promises a follow-up video for questions. 7.6M views.

Length: 4 minutes 44 seconds

TikTokGadgets

, 35.9K followers

Posted 8 Sep 2026

Product: VGR V-285S4 trimmer combination kit

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 4.6M
Likes: 131K
Comments: 2,029
Shares: 19.9K
Saves: 32.4K

From the caption:

What works: The caption ends with a question to viewers. 43 seconds, 4.6M views.

Length: 43 seconds

TikTokGadgetsMarked as an ad on TikTok

, 17.5M followers

Posted 24 Sep 2026

Product: iPhone 18 Pro Max and phone case

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 3.2M
Likes: 366K
Comments: 3,580
Shares: 9,074
Saves: 16.1K

Sales from this video, from posting to Thu 22 Oct

Units sold: 114
Sales in dollars: $5,514

Source: FastMoss, a service that tracks TikTok Shop sales of every product linked to this video.

From the caption:

What works: Unboxing the newest phone the week it came out, 65 seconds, 3.2M views. The ad is for the phone case.

Length: 1 minute 5 seconds

TikTokGadgetsMarked as an ad on TikTok

, 6,682 followers

Posted 22 Apr 2026

Product: Rhode-style phone case and lip gloss

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 2.1M
Likes: 16.7K
Comments: 67
Shares: 361
Saves: 1,347

Sales from this video, from posting to Thu 22 Oct

Units sold: 291
Sales in dollars: $5,880

Source: FastMoss, a service that tracks TikTok Shop sales of every product linked to this video.

From the caption:

What works: A 37-second unboxing led by colour. 2.1M views.

Length: 37 seconds

FacebookGadgetsPaid partnership with Xiaomi

, 1.7M followers

Posted 25 Sep 2026

Product: Xiaomi 18 Pro Max phone, unboxed on camera

Facebook numbers as of Thu 22 Oct, 12:32pm Pacific

Views: 515K
Reactions: 12.1K
Comments: 217
Shares: 317

Facebook rounds its views and reactions, so these are the rounded numbers it shows.

From the caption:

What works: A gadget channel opens a phone box and shows what comes out; a 2-minute video cut down for Reels, made with Xiaomi. The caption names the product and promises a full review.

Length: 1 minute 59 seconds

Watch on Facebook

FacebookGadgetsPaid partnership with Sony

, 1.7M followers

Posted 12 Feb 2026

Product: Sony WF-1000XM6 earbuds, unboxed on camera

Facebook numbers as of Thu 22 Oct, 12:32pm Pacific

Views: 186K
Reactions: 1,900
Comments: 15
Shares: 35

Facebook rounds its views and reactions, so these are the rounded numbers it shows.

From the caption:

What works: A 44-second opening of one product, paid for by Sony. The caption leads with the word Unboxing and the product name.

Length: 44 seconds

Watch on Facebook

Other products

TikTokOther products

, 44.8M followers

Posted 15 Jul 2026

Product: Ariana Grande vinyl (Petal)

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 20.2M
Likes: 3.4M
Comments: 219K
Shares: 83.9K
Saves: 155K

From the caption:

What works: An artist unboxes her own record before release, 82 seconds, 20.2M views. Not a sales video, but it shows what a pre-launch unboxing can do.

Length: 1 minute 22 seconds

TikTokOther productsMarked as an ad on TikTok

, 30.9K followers

Posted 22 May 2026

Product: Squishy toys box

TikTok numbers as of Thu 22 Oct, 11:52am Pacific

Views: 12M
Likes: 68.2K
Comments: 299
Shares: 14.2K
Saves: 13.8K

Sales from this video, from posting to Thu 22 Oct

Units sold: 3,010
Sales in dollars: $106,832

Source: FastMoss, a service that tracks TikTok Shop sales of every product linked to this video.

From the caption:

What works: A 45-second squishy-toy box opening. 12.0M views and $106,832 in sales, the most of any video here.

Length: 45 seconds

InstagramOther products

, 1M followers

Posted 23 Mar 2026

Product: A large batch of PR packages from several brands (mixed beauty and lifestyle)

Instagram numbers as of Thu 22 Oct, 12:01pm Pacific

Views: 1.6M
Likes: 73.1K
Comments: 611

Words on screen at the start:

What works: Wall of shipping boxes in a walk-in closet; she opens one box after another with ASMR sound; 178 seconds.

Length: 2 minutes 58 seconds

Where the numbers come from: Views come from Instagram's public #prunboxing page (the reel's own page shows an older, lower count). Likes and comments come from the reel's own page.